Labbrand Partnered with Shui On Land for the Launch of SHUI ON WORKX
Unlike traditional real-estates that follow conservative growth patterns, Shui On Land anticipated the future of workspaces and created a diversified workspace ecosystem-SHUI ON WORKX.To get more shui on land news, you can visit shine news official website.
The creation of SHUI ON WORKX is exceptional. As an office brand, SHUI ON WORKX goes above and beyond simple space rental, providing tenants with engaged high-performance workspace integrated with diversified services. SHUI ON WORKX carries different lines of offices catered for distinctive classes of properties under Shui On Land. Through 11 months of in-depth workshops and systematic working steps, Labbrand delivered strong brand strategy, created a distinctive brand verbal solution, and defined a replicable business model which falls under its unique brand concept WORKX.
Labbrand defined the points of differentiation precisely for SHUI ON WORKX, positioning the brand as An Energy Field to Create Extraordinary .
Based on this new brand position, Labbrand successfully built a distinctive and all-encompassing verbal system for SHUI ON WORKX in both English and Chinese, including brand name, verbal icon, brand story, brand architecture, and module naming system.
The English brand name SHUI ON WORKX is simple yet memorable. While "WORK" being self-explanatory, the letter "X" adds a bit oomph to the name: X exudes a sense of being futuristic and high-tech driven, which is what SHUI ON WORKX strives to be. The shape of the letter "X" perfectly symbolizes the agile integrated ecosystem SHUI ON WORKX has built across the intricate workspace.
For the Chinese brand name, Labbrand arrived at [ruì ān ban gōng]. Being short and straightforward, the Chinese name carries the elements of the well-known brand name from Shui On Land (瑞安地产 [ruì ān dì chǎn]) among the Chinese consumers.One of the highlights of this project is the conceptualization of "WORKX", turning it into a replicable business model for future brand development. WORKX, in Chinese as 超维办公 [chāo wéi bàn gōng], meaning a workspace that creates value in 7 different dimensions including space, service, resource, development, culture, digitalization and product. Every dimension is associated with each other and together the 7 dimensions shaped the core value of "WORKX", making the concept a standardized benchmark for replication.